PT Usha is a name which i guess even a child in India`s remote district would know and the recent high handed handling of her by SAI( sports authority of India) shows just how much of value SAI has for its athletes, cynics say that what else would she would have expected from SAI , which doesn`t cares about it athletes but interested in filling their pockets.
It was anything but deja vu for Indian public in witnessing such treatment of a sportsperson who is not a cricketer and is sometimes sickening to see the god like status cricketers have but other sports-persons treated in a humiliating manner. One can well recall when abhinav bindra famously lashed out against NRAI (National rifle association of India) about their treatment of shooters after winning Beijing Olympic gold in 10m rifle shoot out.
Is corporate India not interested in helping them out too or they are more interested in making money out of cricket ?
Abhinav Bindra and Vijender singh (bronze medalist in boxing in Beijing) are thankfully getting endorsements and making money, otherwise rest of the athletes seems to be suffering.
It is high time corporate sector realizes their responsibilities towards such great names and offer them some endorsements because certainly a nation of billion can play and watch more than just one sport.
As for PT Usha , it is best she books her own hotel space next time rather than depending upon SAI ,as there is a famous qoute that from every experience,
There is always something to learn.…..